Evaluation of Tourism Websites from Urban Development Perspective (Case Study: Metropolitan Tehran)

Tourism organizations have become one of the main users of the internet in recent years bysetting their own urban tourism websites. However, not all the websites are effective to promote their goals andobjectives. An effective evaluation of urban tourism websites can help organizations on how best to employ them.Using the ICTRT (Information, Communication, Transaction, Relationship and Technical merit) model, this studytries to evaluate the efficiency of Iranian official tourism websites from functional perspective and their role in urbandevelopment. The aims of the study fulfilled by content analysis of two official urban tourism websites. The resultsdemonstrated that the websites were not able to support Iranian Tourism Industry effectively. The focuses of thesewebsites mainly based on the basic services such as information and communication. Advanced services such astransaction and relationship building were generally being ignored. Furthermore, a converse correlation was seenbetween complexity and performance of websites. Based on the research findings suggestions and implications inurban development were discussed.